About Us
How this works
Everything I know about buying solar is on this site. It's free, there's nothing behind a form, and I won't chase you for reading it. What solar costs. What it genuinely saves. Whether a battery pays back on your usage or just sounds good. How to read a quote and where the tricks hide. Which grants apply, and what the VAT change in March 2027 means for your timing.
That's all there so you can work out whether solar is right for you — in your own time, at your own kitchen table, with nobody watching you think about it.
What a website can't tell you is what your particular house needs. Shading moves across the day. Roofs have pitches and rafters and coverings in varying states of repair. A battery has to physically go somewhere. That part needs somebody on site.
So the site does the deciding, and a visit does the measuring — in that order, and only if you want one.
ANDY SMITH — SOLAR CONSULTANT
"I began my solar journey in 2014. I'm a fully fledged tree hugger with a passion for combating atmospheric pollution and leaving a better legacy for future generations. But I worked out early on that good intentions don't shift markets — economics do. Fortunately solar is one of those rare cases where the right thing and the sensible thing are the same thing, for most houses.
What I actually do for you
1. You read. Free, no form, no follow-up unless you ask for one. Plenty of people use this site and never contact me. That's a perfectly good outcome.
2. We talk, if you want to. A short call. I'll ask about your roof, your electricity use and your plans, and I'll be straight with you if your house doesn't look like a good candidate — some aren't. Better you hear that in ten minutes on the phone than after a two-hour visit.
3. I survey the house. Free, and only once you've decided you actually want numbers. Measurements, orientation, pitch, how the shade moves through the day, the state of the roof covering, and where the inverter and battery would physically go. About ninety minutes — short, because you've already done the reading, so there's no presentation to sit through.
4. You get the numbers in writing. System size, panel and inverter choice, battery sizing if a battery is worth having at all, a generation estimate, what you'd save and how long it takes to pay back. It's your document. Take it to two other installers and ask them to beat it — I'd genuinely rather you did.
5. If you want to go ahead, I introduce you to the MCS-certified company that does the fitting. They pay me a commission when a job completes. Nothing in steps one to four costs you anything.
Where this comes from
Most of my career has been on the training side — teaching solar consultants how to sit down with a homeowner and explain a system properly. The team I built and trained in the United States has now completed more than 14,500 installations between them.
I know exactly what happens in your living room, because for years I taught people how to do it. That's why I now tell every homeowner to get three quotes and never sign on the night.
My own sales training was under the NABCEP PV Technical Sales standard — the American solar industry's certification for sales professionals. What stuck wasn't the technical syllabus. It was the code of ethics: accurate representation of what a system will and won't do, full disclosure of risks to the client, and no conflicts of interest. That's where the way I work came from. I let the certification lapse when I stopped working in the US market; the habits it taught me didn't.
I trained as a Climate Reality Leader in Atlanta in July 2020 — the programme founded by former US Vice President Al Gore — and qualified as a Climate Reality mentor in May 2021.
One thing to be clear about
I'm a consultant, not an installer. I don't fit systems and I hold no MCS, RECC or TrustMark accreditation. Those belong to the company that does the fitting — and so do your contract, your workmanship warranty and your consumer protection."